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Studies on the consumer behavior for animal products, 13: An investigation on hen egg

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Koizumi, S. (Nihon Univ., Tokyo (Japan). Coll. of Agriculture and Veterinary Medicine)
Nishino, M.
Nagano, M.

Abstract:
This study is to evaluate the consumer behavior for egg. Survey work was conducted in August-September 1987 by questionnaire interview method on 24 items; preference for egg, purchasing and using behavior, consciousness on quality, consumption tendency, lifestyle, and etc. The data were obtained from 1569 housewives living in 12 districts of Tokyo and Kanagawa. Average egg consumption was 0.76 pieces per capita/day. Preference of family for egg was "like slightly", and was positively correlated with egg consumption. Average purchasing frequency for egg was 1.68 times a weed, and quantity at a time was 11.6 pieces. Purchasing frequency was high in the higher ranks of egg consumption. Fifty percent of the housewives prefer to purchase L-size (64-69g), and with higher ranks of families' preference for egg, its proportion increased. Most housewives prefer white shell eggs rather than brown shell. Many housewives think that egg price is cheap and that cheap price to purchase a medium size egg is 10.5 yen, moderate price is 14.8 yen, and maximum price is 23.7 yen. Most housewives care about egg quality, however, their discrimination to egg quality was not scientific. On evaluation of internal egg quality, preference, and nutrition, many housewives think much of yolk rather than albumen. It is necessary to promote egg consumption with diffusing goodness and recipes of egg, and to concentrate more on quality control





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