Written Paper

Utilization of indigenous communication media for agriculture and natural resources technology transfer, Region 10 [Philippines].  [1989]

Dinampo E.C. Central Mindanao Univ., Musuan, Bukidnon (Philippines). Dept. of Development Communication [Corporate Author] Virginia Polytechnic Institute (USA). Cooperative Extension Service. United States. Extension Service. [Corporate Author]

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The findings revealed that folk drama presentation was rated by all (100 percent) the respondents as interesting and effective and that they ranked the presentation as having primarily persuaded them; secondly, it entertained them; thirdly, it informed them; and finally, it changed their attitude. The chi-square value of 33.41 for their evaluation is highly significant. Their answers to the unstructured questions as to what they got from the presentation are also highly significant. Among their answers were planting of trees; technology to increase farm production; and that trees prevent soil erosion, act as windbreaker, sustain the spring, provide shade, fresh air, fertilizer, firewood, and medicine. The T-tests showed that there was a very significant increase of knowledge on SALT [sloping agricultural land technology] as shown by a T value of 3.6 for the Yes response, and a highly significant decrease of the No response with a T value of 21.36. Similarly, there was a highly significant increase of attitude on SALT as shown by a T value of 5.42 for the favorable. Likewise, the T value for the practice of SALT is highly significant as shown by 4.92, significant even at 0.001. Based on the findings, folk drama could be effectively used as channel for development communication for other technologies inasmuch as this was found to be effective, interesting and acceptable.

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CMU Journal of Science

ISSN : 0116-7847