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THE FORMATION OF ADAPTIVE STRATEGIES OF DEVELOPMENT OF THE ENTERPRISES OF AGRO-INDUSTRIAL COMPLEX IN THE CONDITIONS OF REALIZATION OF IMPORT SUBSTITUTION  [2016]

Shatalov M.A. Ahmedov A.E. Smolyaninova I.V. Mychka S.Yu.

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Analysis of trends in development of agribusiness led to the conclusion that as a result of infringement of the interests of agricultural producers, price increases in the disparity of agricultural and industrial products, the collapse of a single technological process has been a sharp decline in the production of agro-industrial complex of the final product. The immediate result of the above developments was started in recent years, reduction in the percentage of capacity utilization food industries. In the conditions of Russia's accession to the WTO and the growth of competition in this regard on the market of raw materials and finished products of high relevance, the search for the problem of effective strategies for the development of the food industry.In this regard, based on the analysis of the theory and practice of strategic management offered us a systematic approach to the development of customized models of development, which involves an analysis of existing and forecast future needs of representatives of the environment and target markets parameters. At the same time the strategy itself determines the vector (direction) of the socio-economic system, but the strategy can only be described as a non-linear path, because the system targets mobile and changeable. Hence the assertion that the implementation of the strategy involves making revisions when moving in the selected direction of the system.We carried out an assessment of alternative models
of development of the food industry enterprises has shown that the most appropriate is the social-market model, which provides, in particular, the ratio of effective state regulation and self-regulatory function of the market. Thus, it should be noted that despite the variety of alternative strategies for the development of the food industry, the most optimal in terms of import substitution policy is integration strategy, which involves pooling disparate market participants on the principles of economic integration, which results in a synergistic interaction effects by eliminating wasteful intermediation.

From the journal

Modern Economy Success

ISSN : 2500-3747