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The article notes that social aspect of different enterprises’ performance, including food industry, is subject to close attention on the part of both the world community and virtually all states. Taking on social responsibility allows the organization to strengthen links with various elements of the environment and either directly or indirectly affect the public institutions; promptly adjust ...

SUBJECT: enterprises’ social responsibility; aggregated indicator; complex indicator; economic environmental social labor and legal comp

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The aim of the study implies the research of production, distribution and market in Russia and in Belgorod Region in order to elaborate the concept of beekeeping development in Russia. The methodological basis includes the provisions of economics, management and marketing theories. The research was founded on the statistical data of beekeeping development in Russia and Belgorod Region. General ...

SUBJECT: beekeeping market; honey market study; honey production; dynamics and structure of honey production; honey

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The aim of the research is to study characteristics of the Belgorod market of semi-finished meat products. Belgorod region is a highly developed agricultural area, which is a country leader in production of meat and semi-finished meat products. In the town market there are products of both local producers and companies from other Russian regions. Local manufacturers’ products dominate in Belgo ...

SUBJECT: meat semi-finished products producers; market development trends; assortment meat semi-finished products; meat semi-finished products market; trade marks

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The goal of the study is the substantiation of the theoretical aspects of agro-industrial complex companies’ PR activity strategic planning. In the course of the study there have been used general scientific methods of analysis and synthesis, strategic analysis methods including SWOT and PEST, marketing models "4Р-4С". In the number of the achieved results there should be included the develope ...

SUBJECT: marketing strategies; pr activity; pr strategies

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The goal of the study is the substantiation of the theoretical aspects of РR activity management of agro-industrial complex companies based on the application of the interaction algorithm with target audiences, and the development of practical recommendations of its assurance with the usage of the suggested structure of information portal. In the course of the study there have been systemized ...

SUBJECT: image; pr activity management; internal corporate pr; pr activity; pr level

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The goal of the study is the substantiation of the theoretical aspects of agro-industrial complex enterprises’ PR activity in the implementation of the marketing communications strategy and the development and approbation of the corporate PR program realization instruments. In the course of the study there have been used general scientific methods of analysis and synthesis, as well as the logi ...

SUBJECT: reputational pr; strategy and program of pr activity; pr activity; corporate pr; marketing communications strategy

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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Aim of the study: the research of the food market and the role of food import in provision the population with foodstuffs and assurance of food sovereignty of Russia. Methods of research: the analysis of supplying the population of Russia with sufficient foodstuffs based on the statistical data of the Federal State Statistics Service of the Russian Federation with the use of economic and stati ...

SUBJECT: support of a national producer; food market; food stuff; import deliveries; protection of the national market

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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The goal of this article is investigating the problem of food security in member states of EE community, defining the way and the role of Eurasian community in implementing and increasing food security. The following methods of research were used: investigating the problems of member states of Eurasian economic community on the basis of economic analysis of scientific data results. The author ...

SUBJECT: mutual trade; agricultural production; food security; food independence; foodstuff

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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Over the last years the term “retail trade” is replaced by the English item “retail” which is interpreted as the sale of goods to the ultimate consumer (private person). Mass media and community of professionals often regard retailing as large retail chains which are either universal or look out for certain commodity groups. The study is the key function indicators analysis of the major Russia ...

SUBJECT: retail areas; retailing; retail chains; retail

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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To assess the current status and preconditions of quality service changes in catering, in our opinion, it is advisable to make a genesis study of the catering market services in Russia, with singling out the key factors and characteristics of service quality. Russian public catering, as an activity, has a long-standing tradition. In the process of formation and establishment catering branches ...

SUBJECT: services process in public catering; quality of services to population; public catering services; public catering; public catering company

POSTED TO: Herald of the Belgorod University of Cooperation, Economics and Law

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