Journal Article
Nutrition labeling formats: performance and preference [1991]
Levy, A.S. (Food and Drug Administration, Washington, DC); Fein, S.B.; Schucker, R.E.;
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This article describes a consumer study conducted as one component of FDA's information-gathering activities on nutrition labeling formats. The study was a controlled experimental evaluation of five formats. The experimental design used enables researchers to compare format performance characteristics and expressed preferences for the formats in a realistic label-use situation
