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Premier institut de recherche agronomique en Europe, deuxième dans le monde, l'Inra mène des recherches finalisées pour une alimentation saine et de qualité, pour une agriculture compétitive et durable, et pour un environnement préservé et valorisé.

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Applying the “Best Worst” method to the cross comparison of olive oil choice criteria  [2010]

Dekhili , Sihem (Université de Strasbourg(France). Ecole de Management de Strasbourg); Cohen , Eli (Ben Gurion University of the Negev, Beer Sheva(Israël). Department of hotel and tourism management, Guilford Glazer school of business and management); Sirieix , Lucie (INRA , Montpellier (France). UMR 1110 Marchés, Organisations, Institutions et Stratégies d'Acteurs); INRA, Montpellier (France). UMR 1110 Marchés, Organisations, Institutions et Stratégies d'Acteurs [Corporate Author]

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One frequent objective of market research, and particularly in cross cultural contexts, consists in comparing those attributes that determine the choice of different sub groups of consumers. Practitioners may resort to different types of importance scales, or use ranking methods, or even pair comparisons. This article first compares and shows the limits of these methods of evaluation that are widely discussed in the marketing literature. Then it describes the Best-Worst scaling method. An application of this method in the food domain (olive oil) in two different countries (France and Tunisia) shows that it allows easy product’s attributes ranking. Finally, this article presents managerial issues, critics and relevant applications of the method.

Bibliographic information

Language:
French
Type:
Book
In AGRIS since:
2014
Extent:
21 p.
All titles:
"Apports de la méthode « Best Worst » à l’analyse interculturelle des critères des critères de choix des consommateurs : cas de l'huile d'olive"@fre
"Applying the “Best Worst” method to the cross comparison of olive oil choice criteria"@eng
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Bibliographic information

Language:
French
Type:
Book
In AGRIS since:
2014
Extent:
21 p.
All titles:
"Apports de la méthode « Best Worst » à l’analyse interculturelle des critères des critères de choix des consommateurs : cas de l'huile d'olive"@fre
"Applying the “Best Worst” method to the cross comparison of olive oil choice criteria"@eng