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CIHEAM Bari is a Centre for post-graduate training, applied scientific research and design of in loco partnership actions within the framework of international research and cooperation programmes. The Mediterranean Agronomic Institute of Bari and the Institute of Montpellier were the first to be established by CIHEAM.

Journal Article

Journal Article

Olive oil marketing on non-traditional markets: prospects and strategies  [2006]

Mili, S.(Instituto de Economía y Geografía, Madrid (Spain));

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This paper explores current and expected trends for olive oil marketing on non-traditional markets. Quantitative indicators and qualitative interpretations are presented in order to assess olive oil demand enhancement possibilities on these markets. The research theme is developed around two analytical axes: 1) the rationales behind the need to foster olive oil international expansion outside producing markets, 2) the modes of market access and marketing strategies to gain new markets and to achieve sustained competitive advantages.

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Bibliographic information

Language:
English
Type:
Summary
In AGRIS since:
2007
Volume:
5
Issue:
1
Start Page:
27
End Page:
37
All titles:
" Olive oil marketing on non-traditional markets: prospects and strategies "
Other:
" Summaries (En, Fr) "
" 4 ill. 3 tab. 33 ref. "

From the journal

Mediterranean Journal of Economics, Agriculture and Environment

ISSN : 1594-5685