Journal article
PROVIDING COMPETITIVENESS OF THE PRODUCTION OF A COMPANY: THEORY AND PRACTICE [2013]
Kurennaya V. V.; Alivanova S. V.;
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In the article, the main approaches to creation of competitive strategy of a company are considered; the use of internal competitive advantages of the organization on a concrete example is highlighted; Swot-analysis of the efficiency of the modernization of the production technology is presented
