AGRIS

Data provider:

Icon data provider

The National Agricultural Library is one of four national libraries of the United States, with locations in Beltsville, Maryland and Washington, D.C. It houses one of the world's largest and most accessible agricultural information collections and serves as the nexus for a national network of state land-grant and U.S. Department of Agriculture field libraries. In fiscal year 2011 (Oct 2010 through Sept 2011) NAL delivered more than 100 million direct customer service transactions.

Active (Data provider submitted metadata in the last calendar year)
Journal Article

Journal Article

Organic and local food consumer behaviour: Alphabet Theory  [2009]

Zepeda, Lydia; Deal, David;

Access the full text

Semi-structured interviews are conducted to understand why consumers buy organic and/or local foods. The interview findings are consistent with existing theoretical frameworks for explaining environmentally significant behaviour: Value-Belief-Norm (VBN) theory and Attitude-Behaviour-Context (ABC) theory. Findings show that organic food shoppers in particular are motivated by values, beliefs and the creation of norms. However, the interviews indicate that knowledge (K), information seeking (IS) and habit (H) are also important in understanding why consumers choose organic and local foods. Incorporating demographics (D) as well, the resulting VBN-ABC-D-K-IS-H or 'Alphabet Theory' is presented as a new framework to explain organic and local food purchase behaviour.
From the journal
International journal of consumer studies
ISSN : 1470-6423

Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2013
Volume:
v. 33
Issue:
6
Start Page:
697
End Page:
705
Publisher:
Oxford, UK : Blackwell Publishing Ltd
All titles:
"Organic and local food consumer behaviour: Alphabet Theory"@eng
Other:
"Includes references"
Loading...

Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2013
Volume:
v. 33
Issue:
6
Start Page:
697
End Page:
705
Publisher:
Oxford, UK : Blackwell Publishing Ltd
All titles:
"Organic and local food consumer behaviour: Alphabet Theory"@eng
Other:
"Includes references"