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The National Agricultural Library is one of four national libraries of the United States, with locations in Beltsville, Maryland and Washington, D.C. It houses one of the world's largest and most accessible agricultural information collections and serves as the nexus for a national network of state land-grant and U.S. Department of Agriculture field libraries. In fiscal year 2011 (Oct 2010 through Sept 2011) NAL delivered more than 100 million direct customer service transactions.

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Journal Article

Journal Article

Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil  [2018]

Chaves, Willandia A.; Valle, Denis R.; Monroe, Martha C.; Wilkie, David S.; et al.

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Millions of people across the tropics rely on wildlife for food and income. However, overhunting to satisfy this demand is causing the decline of many species; an issue known as the wild meat crisis. We applied a before‐after control‐intervention design to assess the effects of social marketing (an information campaign and community engagement) with and without an economic incentive (discount coupons for chicken) on wild meat consumption. Coupons increased chicken consumption, as expected, but did not reduce wild meat consumption. In contrast, social marketing without the price incentive reduced wild meat consumption by ∼62%. This study demonstrates how social marketing and price incentives may be effective at reducing demand for meat and other wildlife products.
From the journal
Conservation letters
ISSN : 1755-263X

Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2018
Volume:
11
Issue:
2
Extent:
e12391
Publisher:
John Wiley & Sons, Ltd
All titles:
"Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil"@eng
Other:
"LETTER"
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Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2018
Volume:
11
Issue:
2
Extent:
e12391
Publisher:
John Wiley & Sons, Ltd
All titles:
"Changing Wild Meat Consumption: An Experiment in the Central Amazon, Brazil"@eng
Other:
"LETTER"