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The National Agricultural Library is one of four national libraries of the United States, with locations in Beltsville, Maryland and Washington, D.C. It houses one of the world's largest and most accessible agricultural information collections and serves as the nexus for a national network of state land-grant and U.S. Department of Agriculture field libraries. In fiscal year 2011 (Oct 2010 through Sept 2011) NAL delivered more than 100 million direct customer service transactions.

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Journal Article

Journal Article

Analysis of Consumer Preferences for Quality and Safety Attributes in Artisanal Fruit Juices in Kenya  [2017]

Otieno, David Jakinda; Nyikal, Rose Adhiambo;

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This study used choice experiment survey data from a random sample of 374 respondents to analyze consumer preferences for quality and safety attributes of artisanal fruit juices in Kenya. Results show that consumers had a positive and significant preference for single fruit juices compared to fruit mixtures, private rather than public inspection of the juices, traceability of fruit origin, and vendor’s health. Additives such as colorants, flavors, and preservatives were not preferred. Consumers were willing to pay premiums of up to 200% for artisanal juices that contain single fruits, lack additives, and are inspected by private agencies. These insights should be incorporated in ensuring that artisanal fruit juice designs comply with food quality and safety requirements. Further, there is a need to license and regulate the artisanal juice preparation and handling and to provide training to the handlers on safety and quality requirements.
From the journal
Journal of food products marketing
ISSN : 1540-4102

Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2018
Volume:
23
Issue:
7
Extent:
817-834
Publisher:
Routledge
All titles:
"Analysis of Consumer Preferences for Quality and Safety Attributes in Artisanal Fruit Juices in Kenya"@eng
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Bibliographic information

Language:
English
Type:
Journal Article
In AGRIS since:
2018
Volume:
23
Issue:
7
Extent:
817-834
Publisher:
Routledge
All titles:
"Analysis of Consumer Preferences for Quality and Safety Attributes in Artisanal Fruit Juices in Kenya"@eng