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Russian scientific journals published in Moscow, Russia

Journal Article

Journal article

The rationale for the development of on phytodrink the basis of wild-growing raw materials of the far Eastern federal district

Babiy, N.V.;

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In recent years, Russia has repeatedly increased interest in healthy eating, including functional drinks. One of the key factors that counts in a market economy, is the analysis of consumer preferences. The article presents the formation of consumer preferences in respect of phytodrinks in the regional context, conducted econometric analysis of residents of the far Eastern Federal district in the form of a survey, which was attended by 480 people in Blagoveshchensk and Khabarovsk. The study found that the majority of respondents (37 %) don't know much about the product category " phytodrink " or associate it with herbal decoctions (32 %), while 24% of respondents did not know about the points of sale of such beverages. Potential buyers of phytodrinks on the basis of wild-growing raw materials of the far Eastern region are women over 45 years with higher education. Developed the concept of the formulation and packaging of phytodrinks. Based on the results of the survey it was found that the preferred packaging is Tetra Pak with a capacity of 0.5 L. Price range of pythonpython acceptable to consumers is 50-100 rubles per 0.5 liter. However, on the basis of the obtained in the course of the study data one can conclude that most preferred herbal taste with refreshing effect or a combination of the taste. Since the main criterion for choosing phytodrinks is a personal experience, the composition of phytodrink should be informative for the consumer, allowing con
sumers to make the right choice. The concept will be taken into account in further developments of the composition of phytodrinks.


Международные научные исследования

ISSN : 2076-9563