Questions concerned with the development of wine consumption and wine-drinking habits in Hungary
1992
Lakner, Z. | Szabo, T. | Nagy, J. | Vodros, E. (Kerteszeti es Elelmiszerip. Egyet., Budapest (Hungary). Elelmiszerip. Gazdasagtani Tansz.)
Over the last 4 decades the changes in the alcohol consumption of the Hungarian population have had a great influence both on the total volume of consumption and within it on the ratio of various alcoholic consumed. The domestic trade in all types of alcoholic drinks has increased, except for that of wine. In order to increase wine consumption, a co-ordinated action plan will be needed to cover production and marketing. Based on a voluntary association of wine producers, a wine marketing network should be set up providing a wider choice of products than is currently available in shops. The aesthetic standard of bottled wine should be improved, together with its placement in the shops. There is urgent need for the development of a network of wine-sampling shops supplied by wine producers and an improvement in the amount of knowledge of wines possessed by wine sellers
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