Development and marketing initiatives of organic production in Latvia
2002
Baraskina, I. (Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Economics)
The development of organic farming in Latvia and the situation in the rest of the world is characterized in the paper. The factors determining the growth of organic farming was investigated, as well as the market situation. Also aspects that must be undertaken in marketing strategy of organic products in Latvia were examined. Investigation approved, that in order to satisfy needs of consumers and income of producers, optimal marketing strategy must be elaborated and co-ordinated by officials as well as supported by organic farmers. Based on the results of the investigation, conclusions are made up concerning the market situation and marketing of organic products in Latvia.
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