Private label cheese on the rise.
2006
Aradi, M.
Among basic food in Hungarian households cheese is so popular that it is consumed by almost everybody. Additionally the number of households buying cheese is increasing year by year: according to the Household-panel database of Gfk Hungary Market Research Institute, the penetration of cheese has reached 93% in 2005. The increase was helped by the fact that average market prices of different cheese types stagnated in previous years, and it even decreased marginally. Consumers purchase products of the category at the cheapest price in hypermarkets and Cash and Carry stores. Hungarian people favour hard and semi-hard cheese types, accounting for approximately 75% of total sales.
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