Among pizza brands, snack is developing.
2006
Szalai, L.
While among traditional sized ready-made pizzas - thanks mainly to discount stores - private label brands are strengthening, distributors of production brands 'can take comfort' in a new segment: snack pizza. The dynamically developing one-portion, microwave-friendly pizza at the same time provides good opportunity for small stores with a more limited refrigerator capacity to vary their range of products. The snack segment gave already 17% in terms of volume of total sales between April 2005 and March 2006, exceeding the 8% of thick-crust 'American-type' pizzas.
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