Significance of traditional market and supermarket functions for local farmers and consumers: A case study on marketing of vegetables in Manado, North Sulawesi, Indonesia
2007
Tumbuan, WJF.A.(Saga Univ. (Japan). Faculty of Agriculture) | Kawet, L. | Shiratake, Y.
For a long time, the traditional market (pasar) in Indonesia has played an important role as a marketing place in which people can buy their food stuff and other daily goods. Thus, in Manado city, North Sulawesi province, the existence of traditional market is inseparable with the forming of Manado city itself 382 years ago. Manado bay has been recorded as a transaction place of seasonings between people from Europe such as Spain, Portugal and Holland with local people. Since that time, a number of traditional markets have been established along with the growth of Manado city. When the first supermarket had been introduced in Manado city in 1980's as a consequence of modernization and marketing liberalization, the traditional markets in Manado city have certainly faced strong competitors. The number of supermarkets has increased; unlikely, the traditional markets, which have been facing many problems, have remained constant in number. Then, if these threats are letting continuously, in the future, traditional markets would probably disappear.
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