A study on motivation and incentive for a stakeholder to take part in farming and rural experience activities
2009
Karasaki, T.(National Inst. for Rural Engineering, Tsukuba, Ibaraki (Japan)) | Yasunaka, S. | Kinoshita, I.
Farming and rural experience activities are well practiced in rural areas. However, it is difficult to sustain such activities because of problems such as a shortage of manpower and excessive work. This study aimed to analyze the structure of motivation and incentive for the stakeholders to take part in the program of such activities, on the basis of the participatory researches in three typical activities. In addition, we tried to identify the conditions for sustainable program of farming and rural experience activities. According to results, participation in such activities could be clearly attributed to intense psychological motivation such as interest in agriculture, education, enlightenment, and interaction with members involved in such activities. Moreover, incentive such as the reward and opportunity of exchange contributes to enhance the motivation of stakeholders. Therefore, we need to design the program so that the incentive works interactively among the stakeholders. In particular, the incentive of collaborator must be created to assure sustainability of activities.
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