International difference in consumers' food safety concern: Comparison between Japan, the United States, China, and Ireland
2010
Kurihara, S., Chiba Univ., Matsudo (Japan) | Shimoura, S. | Maruyama, A. | Nakamura, T. | Brennan, M.A.
Exporting countries are beginning to be puzzled by a rapid changes surrounding food safety in Japan. For example, the US officials admitted that a series of toughening regulations aimed at food importation from Japan was an overreaction. Therefore, in order to better understand international positions on consumer to food safety consciousness, we collected the data through surveys and interviews in four countries (Japan, the United States, China, and Ireland). From the qualitative and metrical analysis of the data, it became clear that concerned over consumers' safety in Japan was slightly higher than other countries. However, these degrees in US and China were by no means low. It also became clear that Japanese consumer reactions to food safety should not have been said seen as overreactions.
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