A questionnaire on consumer preference and behavior of internet users: Internet research regarding citrus fruit

An online questionnaire was conducted in regard to citrus fruit to 192,552 monitors. 1) The valid answers were provided from 15,506 monitors during 17 from December 14,2007. 2) The expense of the survey by the internet research company was 3 yen per monitor. 3) In the monitor who replied, the proportion of businessmen and housewives in 30s and 40s was higher than that in the actual consumers. 4) The citrus fruit was selected with a refreshing fragrance, bittersweet taste, juiciness, a color such as orange and lemon and easiness of eating. 5) The light taste citrus fruit (sugar content 12(Brix)) was preferred more than the heavy taste fruit (sugar content 13 and above). The most common complaint after eating the fruit was that it wasn't sweet enough. 6) Juice and fresh fruit were mainly consumed at home, but students often ate or drank at school. 7) Women consumed more citrus fruit than men. Many of them consumed the fruits as juice and fresh fruit, but also consumed it as seasoning or ingredients for confectionery. 8) Most people preferred strawberries, melon, white peaches or cherries as presents rather than citrus fruit. It seems that they think of citrus fruit as familiar everyday fruit. 9) The frequency of eating fruit in the harvest season was greatest at a few times a month and 2 or 3 times a week. 10) The many monitors who have eaten grapefruit, Satsuma mandarin and sweet summer tangerine have not eaten yet the new varieties of citrus fruit which was recently registered. 11) The common purchase price was from 100 to 200 yen and from 300 to 500 yen. The bag with five or less fruits was most often bought for monitors. 12) The information that monitors required to the fruit for sale was the best time to eat, sweetness, application of pesticides and harvest date. 13) The many monitors often bought the citrus products at a supermarket, drugstore, hypermarket, mass retailer or convenience store and also bought the fresh citrus fruit and juice at a supermarket.