Nordic bilberry project | Ziemeļvalstu melleņu projekts
2009
Jaakola, L., University of Oulu (Finland). Dept. of Biology | Paassilta, M., University of Oulu (Finland). Dept. of Biology;Agricultural Univ. of Iceland, Hvanneyri, Borgarnes (Iceland) | Suokas, M., University of Oulu (Finland). Dept. of Biology | Martinussen, I., Norwegian Institute for Agricultural and Environmental Research (Bioforsk), Tromso (Norway) | Antonius, K., Nordic Gene Bank (NordGen), Alnarp (Sweden) | Aakerstroem, A., Swedish Univ. of Agricultural Sciences, Umeaa (Sweden). Dept. of Agricultural Research for Northern Sweden | Bjarnadottir, A.H., Agricultural Univ. of Iceland, Hvanneyri, Borgarnes (Iceland) | Oskarsson, U., Agricultural Univ. of Iceland, Hvanneyri, Borgarnes (Iceland) | Hohtola, A., University of Oulu (Finland). Dept. of Biology | Pirttilae, A.M., University of Oulu (Finland). Dept. of Biology | Moisio, S., Arctic Flavours Association, Suomussalmi (Finland) | Junttila, O., University of Tromsoe (Norway). Dept. of Biology | Baang, U., Swedish Univ. of Agricultural Sciences, Umeaa (Sweden). Dept. of Agricultural Research for Northern Sweden | Haeggman, H., University of Oulu (Finland). Dept. of Biology
Wild berries are a characteristic part of Northern nature and a particular speciality of Nordic countries. Wild berries are also a rich and valuable resource that has not yet been exploited in a satisfactory level. Approximately 90 – 95 % of the whole wild berry crop yield is left unpicked in the Nordic forests every year. The challenges of wild berry utilization are similar in Nordic countries - the logistics of berry picking including traceability, fragmented sector structure as well as the high share of unprocessed raw material in export. The Nordic project focusing on bilberry (Vaccinium myrtillus) “Bilberry: Towards functional food markets” (2007 – 2009) is a part of the New Nordic Food programme funded by the Nordic Innovation Centre. The programme aims to enhance cooperation and innovation among companies that utilize the natural resources of the Nordic countries. The aim of the project is to improve wild berry production and utilization in the Nordic and global market. To achieve this goal a network between the Nordic experts presenting the different fields of the wild berry sector has been established. The project has focused on marketing research, quality issues, biodiversity and the traceability of wild berries; especially the bilberry. The results of the marketing survey were published in November 2008. The aim of the survey was to generate an overall picture of the companies working with wild berries in Nordic countries and to gather information on the existence and willingness of the berry companies to cooperate in wild berry supply, logistics, marketing and research and development. According to the results, a general agreement for the need of increased cooperation at the Nordic level was highlighted.
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