Local products as tools of socio-economic well-being in rural areas | Miestne výrobky ako nástroj sociálno-ekonomického blahobytu vo vidieckych oblastiach
2010
Hollósi Kalmarné, E., University of West Hungary, Mossonmagyarovar (Hungary). Faculty of Agricultural and Food Sciences, Institute of Economic Sciences | Vargová, Z.
Local products highly contribute to the identity of certain settlements or regions, as they are based on local raw materials, local environmental resources, local labour force. The study introduces the results of a research carried out In the West-Transdanubian region in Hungary on regional values and local products. We have found that most of the interviewees were unaware of environmental issues, agricultural production or local food processing in the region. An innovative and interactive educational method of Rural Action Learning (RAL) has been applied to increase the educational level of both young and old with the objective to acknowledge and utilise the economical and social potentials (incl. rural identity) of the region. The research also covered the investigations of sales channels characteristic to the sales of local products. The study introduces a goat farm in more details, where the from-the-farm sales method is widely used. The production, marketing and sales of local products increase competitiveness in rural areas, but only if local products are imbedded in the actual practise and applied tools of multifunctional agriculture, integrated rural- and regional development.
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