Prospects of the beef quality denomination "Serrana de Teruel". 2. Differences among stakeholders | Perspectivas de la carne de calidad diferenciada de vacuno "Serrana de Teruel". 2. Divergencias entre operadores
2011
Bernués, A., Centro de Investigación y Tecnología Agroalimentaria de Aragón, Zaragoza (España) | Olaizola, A., Universidad de Zaragoza (España) | Blasco, I., Centro de Investigación y Tecnología Agroalimentaria de Aragón, Zaragoza (España) | Sanz, A., Centro de Investigación y Tecnología Agroalimentaria de Aragón, Zaragoza (España)
The concept of quality is often understood differently by the different actors along the meat chain and by the consumers, leading to failure to transfer information effectively between them. In this paper we pay attention to significant differences between different stakeholders' (producers, processors and distributors, consumers and government) opinions on i) best strategies of marketing, ii) important production factors, iii) quality attributes of a new meat and iv) perception of quality by consumers.
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