Factors influencing the consumption of seafood among young children in Perth

This formative study sought to investigate the factors that influence the consumption of fish and seafood among pre-primary and Year One school children in the Perth metropolitan area. Focus groups were conducted with mothers of young children to gain insights into the enablers and barriers to regular seafood consumption in children, and the knowledge, attitudes and perceptions of their mothers to including seafood as a regular part of their children’s diet. Purposive sampling techniques were used to select and recruit mothers of children aged between four and six years from Curtin University of Technology and two local playgroups. A total of seven focus groups were conducted. Thematic content analysis was employed to code data generated and to extract major themes.

Findings indicated that all children had tried fish and seafood products, with some being exposed to a wide variety from an early age. Across focus groups, several dominant factors were apparent in influencing the frequency and type of seafood purchased and consumed. Perceived cost, freshness, availability/accessibility, and the level of confidence to prepare and cook a meal to suit all family members were significant determinants of whether these products featured regularly on the household menu. The influence of others in the family, particularly their husband or partner, also tended to impact upon the likelihood of serving fish and seafood, and the types of products mothers were willing to serve. Findings from this qualitative study form the first phase in a proposed longitudinal research project that aims to develop, implement and evaluate a comprehensive school-based resource package encouraging regular, seafood consumption (particularly fish) in primary school-aged children.