Is fresh milk powdered milk?
2009
Diaz Pedregal V. | Nguyen Ngoc Luan
This chapter deals with a controversy that flared up in the milk marketing sector in Vietnam. In late 2006, leading Vietnamese dairy companies were accused of providing incorrect content information: Bottles of 'pure fresh milk' actually contained 40-100 per cent powdered milk. This chapter considers how the crisis was managed by different stakeholders. (Résumé d'auteur)
اظهر المزيد [+] اقل [-]الكلمات المفتاحية الخاصة بالمكنز الزراعي (أجروفوك)
المعلومات البيبليوغرافية
الناشر
Gower Publishing
ترقيم الصفحات
p. 65-85
النوع
Book Chapter; Book Part; Book
المصدر
Diaz Pedregal V., Nguyen Ngoc Luan. 2009. Is fresh milk powdered milk? : The controversy over packaged milk in Vietnam. In : Lindgreen Adam (ed.), Hingley Martin K. (ed.), Vanhamme Joëlle (ed.). The crisis of food brands : sustaining safe, innovative and competitive food supply. Farnham : Gower Publishing, p. 65-85
2013-06-15
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مزود البيانات
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