Practical data science with R
2014
Zumel, N. | Mount, J.
Simply put, data science is the discipline of extracting meaning from data. While it can involve deep knowledge of statistics, mathematics, machine learning, and computer science, for most non-academics, data science looks like applying analysis techniques to answer key business questions. Practical Data Science with R lives up to its name. It explains basic principles without the theoretical mumbo-jumbo and jumps right to the real use cases faced while collecting, curating, and analyzing the data crucial to the success of businesses. Readers will apply the R programming language and statistical analysis techniques to carefully-explained examples based in marketing, business intelligence, and decision support, while learning how to create instrumentation, design experiments such as A/B tests, and accurately present data to audiences of all levels.
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