Izvoz jabuke iz Republike Srbije - stanje i tendencije / Apple export from the Republic of Serbia - status and trends
2015
Vlahović, Branislav (Poljoprivredni fakultet, Novi Sad (Srbija)) | Puškarić, Anton (Institut za ekonomiku poljoprivrede, Beograd (Srbija)) | Veličković, Stevan
The export of apples is a significant basis for an increase of total domestic production of fruits and intensification of this branch of agriculture. Average apple export in the period 2006-2013 amounted to 77 thousand tons, i.e. 35 million US dollars with the tendency of growth by a significant rate of 18.18% annually. The apple is a leading fruit sort in export of fresh fruits from the Republic of Serbia. Its export has been mostly directed at Russia (71%), then Hungary, Poland, B&H and Germany, which together absorb almost the entire apple export from the Republic of Serbia. In the researched period, Serbia imported approximately 26 thousand tons of apples, which, numerically expressed, makes 9.2 million US$. Import records grow by a significant annual rate of 12.14%, which means import is of lower intensity than export. In order to increase export, besides the local production growth, the assortment should be adjusted to the requirements of foreign demand. In addition, the export competitiveness and apple quality should be increased too. The use of a marketing concept is a precondition of successful performance and positioning of the Republic of Serbia on the international market, which will also lead to the achievement of good economic effects by producers.
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