Motivational factors of culture sector human resources in the context of generations [Jelgava Municipality, Latvia]
2020
Bethere, S., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia) | Licite, L., Latvia Univ. of Life Sciences and Technologies, Jelgava (Latvia)
The culture sector is an important component of the economy of Latvia, yet the sector as well as its human resources has been relatively little researched. The Board of Culture of Jelgava municipality employs individuals of various generations, with different life experience and value systems, and, consequently, the employer has been able to understand the differences in order to ensure productive mutual cooperation among the employees. Accordingly, the present research aims to examine motivational factors in the work environment for the human resources of the Board of Culture of Jelgava municipality. The authors conducted a survey of the employees of the Board of Culture of Jelgava municipality (the sample comprised 133 employees). The research found that the human resources of the Board of Culture of Jelgava municipality were represented by four generations. The most employees belonged to the Baby Boomer (54 employees or 41% of the total) and Generation X (52 or 39%); therefore, there is a risk of failure to replace the human resources in the next few years. The survey found that, overall; there were no significant differences in motivational factors in the work environment among the generations. However, a number of issues revealed statistically significant differences among generational groups in terms of motivational factors in the work environment, such as importance of education, prioritization of one’s own desires and needs, the need for career growth, working from home, flexible working hours and employer-paid communication services.
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