Analysis on Structure of Flower Market in Beijing

With the socio-economic development and people’s living condition improvement, the requirement for environment is higher and higher and the mental demand is also more and more. For this, Beijing Municipal Bureau of Landscape and Forestry listed survey programs of consumption demands of flower market in Beijing in 2014, and provided several recommendations in line with current situations, problems and environment of the flower industry, for future reference of flower decision making of Beijing. In March 2014, the authors carried out survey in flower market of Beijing and participated in survey of management of flower industry. In May of the same year, combining this study, they visited ten districts (counties), including Dongcheng, Xicheng, Chaoyang, Fengtai, Shijingshan, and Daxing, together with relevant flower researchers, and carried out in-depth survey in several districts (counties) with better foundation of flower industry. Besides, with reference to China Flower & Gardening News and China Flowers & Horticulture, and relevant literature, it summarized and sorted out many years of various materials and statistical data of flower industry in Beijing. On the basis of surveying different flower markets and production areas and analyzing relevant data, the authors visited famous flower enterprises and large flower production and sales households in Beijing, elaborated current situations of Beijing flower industry in industrial foundation, development environment, industrial distribution, product type, and circulation field, and pointed out major problems in product type, market structure, production cost, service system, and logistics channels. Finally, it came up with practical and feasible solutions, hoping to provide certain reference for excellent development of flower industry in Beijing.