The Annals of Science
1965
Dovring, Karin
A more volatile Sweden of 200 years ago incites Dr. Karin Dovring, an atavist from Urbana, to criticize current methodology of communication, especially the famed "semantic differential." This, says Dovring, represents the initial mistake of old Swedish orthodoxy in seeking heresy by first qualitative, then in primitive quantitative content analysis of sermons; only finally was a terms-in-context method evolved and it might well be employed today.
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