TV messages for snack and breakfast foods: do they influence children's preferences?
1978
Goldberg, Marvin E. | Gorn, Gerald J. | Gibson, Wendy
Extract: When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24 minute animated program "Junk Food" was most effective in reducing the number of sugared foods selected.
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