Junk mail in residential homes in the United States: Insights from a sub-urban home in California
2011
Wambuguh, Oscar
Although systematic studies tracking junk mail sent to residential homes are lacking, available reports indicate it is a growing problem in many urban centers worldwide. Junk mail increases the number of trees harvested each year, consumes a substantial amount of energy, causes pollution to air, water and soil and wastes a substantial amount of time sorting, mailing and recycling. Junk mail collected at one residence in the United States for a period of one full year is analyzed to find out the main contributors to this urban problem, what residents should do to reduce or eliminate it. Results indicate that three major businesses are responsible for over 70% of total junk mail sent (n=1255) including credit card, mortgage and insurance corporations. To encourage environmental sustainability, several strategies that can help businesses reduce junk mail are suggested including new advertising techniques, use of other outlets like billboards, outreach events in social functions and adopting eco-friendly techniques in any junk mail production. Considering the revenue and jobs created from junk mail business, and the absence of government regulation and lack of consensus amongst individuals, environmental groups and businesses on what needs to be done; individuals are urged to explore ways to mitigate the problem and a number of recommendations are given.
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