Swedish Pasture—An Exploration of Perceptual Attributes and Categorisation

Sang, Åsa Ode; Hagerhall, Caroline; Pihel, Johan; Holmqvist, Kenneth

Swedish Pasture—An Exploration of Perceptual Attributes and Categorisation

2014

Sang, Åsa Ode | Hagerhall, Caroline | Pihel, Johan | Holmqvist, Kenneth

This study explores the concept of pasture, looking at how people classify it and the features that determine how an image is classified. The analysis is based on two parallel studies that used the same image material. The first study was a web-based survey in which respondents were asked to make a pairwise comparison of the images they felt best corresponded to pasture. The second study used eye-tracking to investigate the elements viewed by respondents as they considered the degree to which images corresponded to pasture. It is found that the respondents had clear and mostly similar concepts of pasture and that they apply these consistently when categorising pasture.

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