Are public health education campaigns worthwhile?
1984
Williams, B.T.
Communities sometimes are subjected to intensive health education activity through the mass media for limited periods, generally aimed at improving or maintaining the health of the population through behavior modification. Several examples of this approach are provided. One study indicated that individual instruction is the best form of education, followed by a group approach, with impersonal, generalized instruction being the least influential. Another study showed decreased mortality rates and cardiovascular risk brought about by a comprehensive community program for health promotion. Effective preventive policies in the community probably depend on potentially influential instructors (e.g. doctors, public health nurses) identifying themselves with the specific health goals. (wz)
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