Application of a Stated Choice Approach to Assessing Public Preferences for Wildlife Conservation Funding
2016
Dayer, Ashley A. | Bright, Alan D. | Teel, Tara L. | Manfredo, Michael J.
Limited funds for wildlife conservation require difficult choices about allocation of resources. One consideration is public preferences. While traditional attitudinal approaches can provide information about preferences for conservation efforts aimed at individual species, stated choice models offer a more suitable approach for exploring the complexity of public support across multiple species, through an examination of individuals’ choices in tradeoff situations. Using a survey in the American Southwest, we explored residents’ preferences for allocating funds for species based on factors that describe those species; species status, origin, and use. Species origin (native or non-native) and use (game or non-game) were more important as a whole than species status (declining, common, or extirpated). Further, respondents generally prioritized native (over non-native), game (over non-game), and declining (over common or extirpated). We discuss the implications of these findings for communication efforts aimed at generating public support and conservation decisions with complex tradeoffs.
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