The impact of subtle anthropomorphism on gender differences in learning conservation ecology in Indonesian school children
2019
McCabe, Sharon | Nekaris, K. A. I.
Education plays an important role in developing positive conservation behavior in future generations. We promote the use of subtle anthropomorphism within a children's storybook as an effective method of increasing ecological knowledge of a target primate species. We delivered an education programme to 170 children in Indonesia from wherein we tested ecological knowledge across gender toward the species before and after exposure to a mildly anthropomorphized storybook. Following the programme, participants of both genders significantly increased their use of accurate ecology terms (Z = −3.01, p = 0.003). Anthropomorphic terms are markedly altered from human adjectives in females and verbs in males toward accurate ecological terms. If used correctly and in correspondence with accurate ecological representations of a species, subtle anthropomorphism can aid in increasing empathy and knowledge in education programmes.
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