Nutrition profiles: Diet in the '80s
1982
Leonard, Rodney E.
Phase 1 of a 2 part USDA-funded study determined which factors influence dietary practices and food choices. The survey was designed to represent a statistical sampling related to the geographical and economical diversity of American households. Five nutrition profiles were exhibited based on the segmentation analysis of 185 different food items which became indicators of food purchase behavior. These behaviors were indexed and then factored to determine if there were groupings with nutritional patterns in common. American eaters were classified as: meat eater, on-the-go, in a dither, conscientious, and healthy eater. Findings are charted; it is concluded that Americans believe they know enough about nutrition to select an adequate diet, even though results show their actual knowledge is limited; consumers are concerned about food safety. (kbc)
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