Perceptions of branded clothing by male consumers
1988
Behling, D.U. | Wilch, J.
This paper describes a study on the effect of brand names on men's perception of quality and price of slacks according to age, income, and socioeconomic class. Results of the study indicate a significant difference in attribution of quality for those subjects familiar with all labels used in the study. Subjects not familiar with labels judged the quality to be the same.
اظهر المزيد [+] اقل [-]الكلمات المفتاحية الخاصة بالمكنز الزراعي (أجروفوك)
المعلومات البيبليوغرافية
تم تزويد هذا السجل من قبل National Agricultural Library