Faraway, Not So Close: The Conditions That Hindered Knowledge Sharing and Open Innovation in an Online Business Social Network
2022
Marchegiani, Lucia | Brunetta, Federica | Annosi, M.C.
This article explains the main mechanisms influencing the knowledge collaboration dynamics occurring across an online business community. Prior research study had conceived firms as autonomous entities competing against each other to reach the competitive advantage. Nonetheless, online business social networks (BSNs) can be seen as networks of organizations that interact within digital structures, providing an optimal locus to foster external knowledge flows, enabling participants to share knowledge across organizational boundaries, and eventually leading to open innovation outcomes. We analyze how virtual networks of business relationships influence the form of knowledge collaboration firms can be engaged in. We analyze the entire three-year collaborative history of a BSN. After a promising launch of the BSN, it declined and failed. By analyzing front- and backstage combined with organizational and technological features of the online business community, we identify and discuss five categories of mechanisms affecting the knowledge collaboration over time and reducing the firms’ uncertainty in exchanging information: first, orchestrators’ skills and competencies in running the online platform; second, internal firm capabilities allocating proper organizational resources; third, usability of the digital platform; four, interconnections between frontstage and backstage combined with technological and organizational features; and fifth, perceived virtual copresence.
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