أثر المسؤوليّة الاجتماعيّة على الميزة التنافسيّة للشركات العائليّة في محافظة الخليل | the impact of social responsibility on thr competitive advantege of family businesses in Hebron Governorate

The study aimed to identify the impact of social responsibility on family firms in different aspects (economy, moral, legal, charity) On the competitive advantage. The researcher used the descriptive and analytical approach, and the study population consisted of all family business firms in Hebron governorate, which legally registered under the Palestinian Ministry of National Economy, the number of family firms were (5600), the researcher followed the method of stratified random sampling. Based on the company's location (North Hebron, Central Hebron, South Hebron), where the sample size was (360) companies, questionnaire made by the researcher was distributed, to be answered by the company owner or the Chief Executive Officer (CEO), and (267) questionnaires were recollected, with average of 74.16%. The study concluded that companies should pay attention to providing their services with high quality and efficiency, taking into consideration ethical principles and values in achieving their profits, and respecting the agreements made between family companies and employees, companies are committed to applying social responsibility in a high manner due to the four aspects (economy, moral, legal, charity), The study showed that there is a direct relationship between these aspects on the one hand and the competitive advantage on the other hand, so the more economic, moral, legal, charity, the more competitive advantage increases. The study recommended of placing the dimensions of social responsibility within the mission and vision of family businesses, due to their role in building and improving the company's image and reputation and thus achieving a competitive advantage, also the official authorities should enact legislation and laws which allow exemption from taxes or to give privileges to family companies that practice social responsibility to support them.