Editorial: Highlights in environmental psychology: pro-environmental purchase intent
2023
Ertz, Myriam | Cioca, Lucian-Ionel | Martinez, Luis F.
Pro-environmental purchase is a topic of rising importance worldwide because it contributes to making consumption patterns more responsible (De Canio et al., 2021). Pro-environmental behavior can be defined as “behavior that harms the environment as little as possible, or even benefits the environment” (Steg and Vlek, 2009, p. 309; Ertz et al., 2016, p. 3971). Consequently, pro-environmental purchase (PEP) must be understood as a specific form of buying that harms the natural environment as little as possible and even benefits it. Products and services falling under that category are also called “green” and include, among others, energy-efficient household appliances (Nguyen et al., 2016; Teoh et al.), water-saving appliances (Wang and Tian), eco-tourism (Fennell, 2014), ecofriendly clothing (Wiederhold and Martinez, 2018), eco-designed products (Zeng et al., 2017), bioplastics-based products (Atiwesh et al., 2021), organic food products (Rodier et al., 2017), or products and services facilitating pro-environmental behaviors such as compost bags, for example. A key factor in this is consumers, who are a fundamental part of the overall consumption process and consumer society, and it is crucial to better investigate what drives them to pro-environmental purchases.
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