PROBLEM IDENTIFICATION OF FOREIGN TOURIST DISTRIBUTION IN INDONESIA
2017
Supriono | Topowijono | Musadieq M.A.
Indonesia should be able to distribute evenly the visits of foreign tourists so that the visit is not merely focused on certain places. It is expected that all the tourism objects in Indonesia can attract and be visited by foreign tourists with the same quantity or number in every tourist destination. In the first year, this study aimed to identify the motivation of foreign tourists visiting Indonesia and identify the problems of distribution of foreign tourists in Indonesia. The study sites were in DKI Jakarta, Batam, and Bali. In the second year later, a distribution channel strategy will be developed in order to create competiveness of tourism. This study was conducted using qualitative research methods with descriptive analysis. The data were collected using in-depth interviews with tourism stakeholders (the Government, International Travelers, and Tourism Bureau/Travel Agencies). The research results show that the motivation of foreign tourists visiting Indonesia was related to business and purely on vacation. Additionally, the problems of foreign tourist distribution in Indonesia emerged because of some aspects, including limited entrance of foreign tourists to Indonesia, lack of connectivity between airports in Indonesia and international flights, lack of inter-regional cooperation between tourism actors, lack of infrastructure, and the ignorance of foreign tourists to all tourist destinations in Indonesia due to less effective and efficient promotion activities.
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