Qualitative Research on Information Poverty in Rural Areas: Taking Guizhou Province as an Example
2021
WU Jing, ZENG Zhen
[Purpose/Significance] The targets and tasks for poverty alleviation in the new era have been met as scheduled, and all rural residents living under the current poverty line have been lifted out of poverty. However, information dissemination remains a weak spot. Therefore, this study explores the influencing factors of information poverty in rural areas of Guizhou Province to provide a basis for promoting the coordinated development of urban and rural information communication. [Method/Process] Based on the in-depth interviews of 87 farmers in poor rural areas in five years, this paper sorted out the interview data based on NVIVO11 software according to the grounded theory principle in qualitative research. This paper makes a qualitative analysis on the influencing factors of rural information poverty from three aspects: farmers' self-factors, information infrastructure construction factors and information acquisition content factors. [Results/Conclusions] Influencing factors lead to the farmers' weak awareness of information, information dissemination is not smooth and the content of dissemination is not complete and accurate, and the information utility is unsatisfactory.
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