Cocoa Farmers’ Willingness to Pay for Improved Extension Services in Ghana
2025
Konkombo, Nelson | Tham-Agyekum, Enoch Kwame | Osei, Collins | Bakang, John-Eudes Andivi | Ankuyi, Fred | Jones, Ebenezer Osei | Arhin, Mark | Asiedu, Prince
Agricultural extension services play a pivotal role in enhancing the productivity, resilience, andsustainability of farming systems, particularly for smallholder farmers. In Ghana, cocoa farming remains a vital economic activity, contributing significantly to livelihoods and national revenue. However, the effectiveness of extension service delivery has often been limited by inadequate resources, infrequent farm visits, and a lack of tailored support to address farmer-specific needs. As farmers increasingly face challenges, the demand for improved extension services has become more urgent. This study explores cocoa farmers’ willingness to pay (WTP) for improved extension services in Ghana. The research employed a cross-sectional survey design, selecting 394 respondents through the multi-stage sampling process. Majority of the farmers were willing to pay for improved extension services, thus, arrangement for the supply of inputs, financial literacy and farm management training, and access to high-quality, certified seeds. Factors influencing willingness to pay included age, household size, household headship, farm size, sex, farming experience, access to credit, and skilled labour. There is strong consensus on three critical features of an improved extension system: the frequency of farm visits, prompt response from extension agents, and availability of essential tools and equipment. For improved extension services, the Ghana Cocoa Board must design and promote financial mechanisms that facilitate farmers’ ability to pay for extension services through flexible payment options or subsidies for disadvantaged farmers.
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