Innovative means of communication in the brewing trade and exploration of their potential.
2013
Josef VACL
In the current highly competitive environment and constantly changing conditions and with changing consumer habits, breweries are faced with the problem of what, how, when and with whom to communicate and where to seek allies on the way to the end consumer . A survey of domestic breweries representing 92% of the market and, with some exceptions, all major commercial breweries showed that one of the ways to promote the name of a brewery and its beer are brewery tours, excursions to brewery plants, communication through visitor centers, etc . This approach can be enhanced by the synergistic effect of cooperation with potential partners that see business potential in beer and brewing such as travel agencies, carriers of all kinds, and municipalities .In the current highly competitive environment and constantly changing conditions and with changing consumer habits, breweries are faced with the problem of what, how, when and with whom to communicate and where to seek allies on the way to the end consumer . A survey of domestic breweries representing 92% of the market and, with some exceptions, all major commercial breweries showed that one of the ways to promote the name of a brewery and its beer are brewery tours, excursions to brewery plants, communication through visitor centers, etc . This approach can be enhanced by the synergistic effect of cooperation with potential partners that see business potential in beer and brewing such as travel agencies, carriers of all kinds, and municipalities .
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