The livestock sector has a good growth potential. One of the major challenges is huge shortage of fodder, more so during drought situations and in summer. As part of fodder security policy, government of Andhra Pradesh has started Ooruraa Pasu Graasa Kshetralu (OPGK) scheme. It is felt necessary to study the influencing factors for adoption and hence the study entitled “Correlation of adoption of OPGK scheme with socio-profile characteristics of dairy farmers in Srikakulam district of Andhra Pradesh” was undertaken. Respondents from each of the six mandal’s of Srikakulam district formed a sample size of 120 farmers.. Correlation coefficient (r) computed showed that, age, socio-economic status, social participation, innovativeness, mass media exposure, extension contact, economic orientation, achievement motivation and risk orientation were the influencing factors for adoption of OPGK scheme.

The study was undertaken to ascertain the present status of adoption of progesterone impregnated vaginal sponge like complete adoption, partial adoption, discontinuance and rejection and its perceived attributes like relative advantage, compatibility, complexity, observability and trialability using the schedule developed for this purpose and its economic impact. Partial budgeting was done to assess the economic impact of adopting progesterone impregnated vaginal sponge. Farmers were aware about the progesterone impregnated vaginal sponge through the constituent units of TANUVAS like veterinary colleges, KVKs and VUTRCs (84%); veterinary officers (47%); extension workers (46%); friends and relatives (34%). Majority (80%) of the respondents reported to have completely adopted the innovation for treating infertility while the remaining (20%) had discontinued it. Majority of the dairy farmers (78%) were in the medium level of adoption behaviour about the innovation followed by low (12%) and high (10%) level. Most of the dairy farmers perceived that progesterone impregnated vaginal sponge was cheaper in price, exorbitantly profitable, time saving, situationally and culturally feasible, physically compatible, trialable, adoptable and the results are observable. Partial budgeting analysis revealed that net income of the dairy farmers was increased by Rs. 28,041.90 per dairy animal due to the adoption of progesterone impregnated vaginal sponge in their infertile dairy animals. The present status of adoption of innovation by farmers was positively correlated with land holding and dairy animal possession and change in net income at 1% level, while their adoption behaviour was positively correlated with education and change in net income at 1% level and with land holding and extension agency at 5% level of significance.

The present study was undertaken to understand the present status of adoption of TANUVAS SMART mineral mixture, viz, complete adoption, partial adoption, discontinuance and rejection and its perceived attributes, namely, relative advantage, compatibility, complexity, observability and trialability using the schedule developed for the purpose and the economic impact. Partial budgeting was done to assess the economic impact of adopting TANUVAS SMART mineral mixture. Personal cosmopolite and personal localite communication channels had contributed majorly to the awareness of the dairy farmers followed by mass media. Majority of the dairy farmers (78%) discontinued the adoption of the innovation. Sixty six per cent of them had medium level of adoption behaviour followed by high (28%) and low (6%) level of adoption behavior. The reasons attributable were that the technology was perceived relatively less advantageous and not observable. However, it was perceived as highly compatible, less complex and trialable. Net income of the dairy farmers had increased by Rs. 2,216.80 per dairy animal per lactation due to the adoption of TANUVAS SMART Mineral Mixture. The status of adoption of TANUVAS SMART Mineral Mixture, its adoption behaviour and change in net income were found to be significantly associated with land holding, area under fodder cultivation, dairy animal possession, extension agency contact and mass media exposure of the dairy farmers.

The present study was undertaken to understand the present status of adoption of TANUVAS SMART mineral mixture, viz, complete adoption, partial adoption, discontinuance and rejection and its perceived attributes, namely, relative advantage, compatibility, complexity, observability and trialability using the schedule developed for the purpose and the economic impact. Partial budgeting was done to assess the economic impact of adopting TANUVAS SMART mineral mixture. Personal cosmopolite and personal localite communication channels had contributed majorly to the awareness of the dairy farmers followed by mass media. Majority of the dairy farmers (78%) discontinued the adoption of the innovation. Sixty six per cent of them had medium level of adoption behaviour followed by high (28%) and low (6%) level of adoption behavior. The reasons attributable were that the technology was perceived relatively less advantageous and not observable. However, it was perceived as highly compatible, less complex and trialable. Net income of the dairy farmers had increased by Rs. 2,216.80 per dairy animal per lactation due to the adoption of TANUVAS SMART Mineral Mixture. The status of adoption of TANUVAS SMART Mineral Mixture, its adoption behaviour and change in net income were found to be significantly associated with land holding, area under fodder cultivation, dairy animal possession, extension agency contact and mass media exposure of the dairy farmers.