The aim of the research is to determine the influence of brand associations on purchase intentions in the framework of organic products. In order to determine the influence of brand associations on purchase intentions in the organic product category, the organic yogurt was chosen as a product. The brands’ criteria grid was elaborated for the selection of the specific yogurt brands and three different yogurt brands were chosen for the research. Nine associations directly or indirectly associated with ecology were generated and approved by experts of marketing and advertising; namely: ‘organic’, ‘natural’, ‘ecological’, ‘healthy’, ‘nutritious’, ‘Lithuanian’, ‘tasty’, ‘regular’, and ‘expensive’. The empirical research with the selected brands and generated associations was composed of two parts: experiment and questionnaire survey. The research results revealed that brand associations have a huge impact on consumer purchase intentions in a framework of organic products. Proper and positive association development positively and directly influences consumer purchase intentions. Positioning of the brand as providing organic products is extremely important when seeking to develop brand associations with organic products; the naturalness, ecology of the product should be emphasised in marketing communication; a brand name should be meaningful and visual marketing communication should expose the ecology. For the future research, the analysis of the influence of brand associations on the conative consumer response in the frameworks of the remaining products categories is necessary.

The aim of paper is a comparative analysis of on-farm greenhouse gas emissions across family farm types and farm size classes using FADN data in Lithuania. To achieve this, Lithuanian FADN data of 2014 were used for the analysis. The research draws on a sample of 1304 family farms. The methodology is based on an adaptation of the IPCC guidelines using Lithuanian emission factors from Lithuania’s National Inventory Report and the activity data of family farms derived from Lithuanian FADN. The GHG emissions were analysed per farm (t CO2eq farmE-1) and per hectare (CO2eq haE-1 of UAA). The research found out that the major sources of GHG emissions are related to the use of chemical fertilizers on farms comprising 52.6% of the total emissions from family farms. The performed analysis shows that GHG emissions per farm depended on the farm size and ranged from 63.3 t CO2eq farmE-1 to 479.6 t CO2eq farmE-1, on farm size class less than 30 ha UAA and from 500 ha UAA or over, respectively. The GHG emissions on family farms totalled 184.2 t CO2eq farmE-1 and ranged from 5.8 t CO2eq farm E-1 to 234.6 t CO2eq farmE-1, in the permanent crops farms and in the specialist dairying farms, respectively.

Europe is the number two producer of beer worldwide. However, the quantity of beer sold in Latvia in the last decade did not increase considerably, and the average quantity of beer consumed per capita rose very slowly. Even though beer consumption was stable in Latvia, the quantity of beer supplied to the market was approximately three times greater than the quantity of the other kinds of alcoholic beverages combined, totalling about 15 million dekalitres. Besides, in recent years in Latvia the segment of craft beers tended to increase, which became increasingly popular in Western Europe and the number of small breweries sharply increased there. In Latvia, the number of small breweries increased at a slower pace, therefore, the research aim was to examine the factors influencing the development of small breweries in Latvia. The research found that most of the breweries in Latvia qualified for the status of small brewery, the output of which did not exceed 50 000 dekalitres per year. Although small breweries produced craft beers, yet their performance and development were considerably influenced by the activity of the large breweries and the purchasing power of consumers. Small breweries positively influence the beer drinking traditions of Latvians, which can contribute to the stable development of the small breweries. Small breweries have their competitive advantages in the market, which is due to the quality and assortment of their products, as well as they perform extra economic activities that contribute to their recognition.

Agriculture not only supplies food and fibre to the society, but also provides other services, which are not revealed in the market prices. The role of agricultural activities is essential in forming and improving the landscape, in particular, for Lithuanian case study. Therefore, the paper focuses on development of the framework for estimation of consumers’ willingness to pay for agricultural landscape improvements. The objectives of this paper are to present construction of the estimation framework for eliciting willingness to pay (WTP) for non- market agricultural landscape goods through choice experiments (CE) in Lithuania; then, to show the results of framework pre-test, and identify applicability of the framework designed. CE is a survey-based method implying creation of repetitive choice situations about alternatives of agri-environmental schemes for revealing how inhabitants of Lithuania value public goods from agricultural landscape (scenic views, variety of flora and fauna species, recreational infrastructure and services, the objects of cultural heritage), enabling to estimate Lithuanian residents’ WTP and the demand for improvements of agricultural landscape. The results of the pilot survey have shown that the questionnaire was comprehensible and interesting to the respondents, revealing that the valuation of agricultural landscape is in demand by the society. The results of modelling, applying conditional logit, have shown a good model fit, allowing the usage of the estimation framework for the main survey and an estimation of consumers’ willingness to pay for public goods/improvements from agricultural landscape.

In the regions of Latvia there still exists a large unused resource – social capital (SC). Ineffectively implemented development policies, population’s alienation from the state democratic institutions, a low level of non-governmental engagement and SC, lack of resources in the local government sector, increased emigration, civic cynicism, low conditions of the prestige of the political profession have facilitated the development differences among territories. The research goal: comparison of the social capital of Zemgale region, towns and districts. Monographic analysis and method of synthesis, data statistical research methods – grouping, comparison, the processing and interpretation of statistical data – the method for analysing aggregate indicators, was used in the article. The research discovers the SC at the micro-level – the collaboration and attitudes between citizens and the state as well as in-between the individuals themselves, along with the macro-level – interaction of social groups as a part of a network which helps create trust to local government bodies as well as the state. The study indicates that the development of the Zemgale region is impacted not only by such social capital factors as the population density in the districts (0.37), the number of population until the working age (0.55), but also by the factor education level of the deputies (2009-2013) between the districts (0.12), towns (0.41), and the whole region (0.14). This verified the assumption that higher education level implies higher social potential and more active social inclusion. The authors suggest the local-governments to devote increased funding to the NGOs as it is the most active form of social capital, thus ensuring a long-term development of such initiative groups.

Entrepreneurship education is a relevant topic in today’s study programs of higher education at two levels: as research object and as development of skills while preparing students. In fact, the latter is one of the most important objectives in Lithuanian universities aiming together with other disciplines at developing students’ entrepreneurial skills. The main aim of the article is to analyse theoretical and practical models of entrepreneurship education applied in universities and introduce development trends. Teaching process involves various methods, internships, consultation and instruction, but usually all activities are not systematically applied. From the behavioural perspective, this study analyses students towards entrepreneurship through the opportunity identification, motivational factors, information source, resources impact and entrepreneurial ability. Hypothetical deductive approach was used through a population sample of 194 students of Aleksandras Stulginskis University Faculty of Economics and management. The research summarized in this paper students attitude toward motives, factors encouraging and preventing entrepreneurship and information sources in the higher education institutions. The gap between teaching methods and student attitude towards at entrepreneurship educations can be reduced supplementing collaboration among stakeholders in the entrepreneurship education. In final part of the article, trends of entrepreneurship education in university enabling to assess dimensions of the development of entrepreneurship education are presented.

The aim of the study is to evaluate the impact of drainage on soil carbon stock in a transitional mire drained for forestry. The study site is located in the central part of Latvia representing hemiboreal vegetation zone. Site was drained in 1960. It is located in a catchment area of the river Veseta. An undrained site at the same catchment area was chosen for control (ca. 2.5 km between sites). In both sites, the depth of peat is 4 – 4.5 m. Drained site is dominated by coniferous trees. Soil samples collected in 2014 were used to determine bulk density and carbon content, and to calculate soil carbon stock. Samples were collected down to 80 cm depth. Ground surface elevation was measured before and several times after the drainage to determine peat subsidence. Carbon stock has increased by 0.3 tons haE-1 yr**1 after drainage, although peat has subsided on average by 26 cm (13 – 48 cm). Subsidence was mainly caused by physical shrinkage of peat not by organic matter oxidation. Drainage was followed by compaction of aerated soil layer, which has caused most of the subsidence, especially during the first years after drainage. Soil bulk density has increased almost twice at soil surface layer 0 – 10 cm (from 75 kg m**3 to 141 kg m**3). Differences decrease at deeper sampling depths. It is concluded that drainage is not always followed by reduction of carbon stock in soil. Increased above and below ground litter production rates may offset accelerated decomposition of organic matter after drainage.

Forest fires in Latvia occur every year. Research about vegetation and forest regeneration after forest fire is being carried out in Latvia, and sanitary conditions are being evaluated too; however, there are no large studies about the forest fire impact on radial growth dynamics of trees. The aim of the study was to analyse and compare the response reaction of a forest stand after fire in two forest site types – Hylocomiosa and Vacciniosa turf. mel. The object of the research was fire affected middle–aged managed Scots pine (Pinus sylvestris L.) stands in the aforementioned forest site types. The study compares radial growth dynamics of trees, tree mortality and forest stand sanitary conditions after fire in Hylocomiosa and Vacciniosa turf. mel. The observed fire impact on radial growth dynamics of trees was negative in both forest site types. Negative fire impact on sanitary conditions was observed, too.

Tracked forwarders is one of the solutions for the forest soils with poor bearing capacity providing ability to use well-known technology for reasonable cost to improve accessibility of forest resources. Tracked forwarders are not common in forest nowadays and only a few models are produced serially. The ProSilva F2/2 is a new middle-class forwarder, whose frontal tracks are replaced with big tires, ensuring large contact surface, increased mobility of the machine and significantly reduced mass without loosing the load capacity (15 tonnes). The aim of the study was to evaluate productivity, soil impact and cost of the roundwood forwarding using the ProSilva F2/2. The study was conducted in Finland. Productivity (time per crane cycle, split into operations and loads), load size, depth of ruts and soil compaction were estimated during the study. According to the study results, the average productivity is 16 m**3 per hour (driving distance to a landing site 200 m, driving speed 2.8 km hE-1, average load 9.7 m**3). The productivity can be significantly increased by more efficient utilization of the load capacity and by using gripper with the tilt function. The length of ruts on peat soil (56 m haE-1) does not exceed the permitted threshold values in Latvia. The compaction of soil took place mainly in topsoil, no changes in soil density were observed in deeper soil layers. The prime cost of forwarding according to the preliminary estimates is 2.5 € mE-3 if the annual production is at least 62000 m**3. Utilization rate is important to keep forwarding cost low.

The aim of the study was to determine the impact of the harvester cutting head feed roller type on the mechanical damages of processed roundwood timber in post manufacturing. The study presents the comparison of the gentle Moipu plate wheel rollers and conventional feed rollers having bigger spikes (hereinafter named - conventional feed rollers). The total amount of segments processed with the gentle Moipu plate wheel rollers was 2199, whereas the amount of segments processed using the conventional feed rollers was 5308. When processing roundwood with the gentle feed rollers, in the 1st flow 8.2% of timber was rejected as substandard due to defects. The corresponding figure in the 2nd flow was 5.2% of the material in which the damage in the form studs was caused by the feed rollers. When processing the timber with conventional feed rollers, the percentage of the damage – dents caused by these rollers in the 1st flow was 26.7%, in the 2nd flow – 43.7% and in the 3rd flow only 2.7%. Using the method of characteristics proportion comparison, significant differences have been observed between feed rollers (t = 17.8 is greater than t sub(0.05;∞) = 1.96).