A rapid planar chromatographic method for identification and quantification of 25 water-soluble dyes in food was developed. In a horizontal developing chamber, the chromatographic separation on silica gel 60F(254) high-performance thin-layer chromatography plates took 12 min for 40 runs in parallel, using 8 mL ethyl acetate-methanol-water-acetic acid (65 + 23 + 11 + 1, v/v/v/v) mobile phase up to a migration distance of 50 mm. However, the total analysis time, inclusive of application and evaluation, took 60 min for 40 runs. Thus, the overall time/run can be calculated as 1.5 min with a solvent consumption of 200 μL. A sample throughput of 1000 runs/8 h day can be reached by switching between the working stations (application, development, and evaluation) in a 20 min interval, which triples the analysis throughput. Densitometry was performed by absorption measurement using the multiwavelength scan mode in the UV and visible ranges. Repeatabilities [relative standard deviation (RSD), 4 determinations] at the first or second calibration level showed precisions of mostly <or=2.7%, ranging between 0.2 and 5.2%. Correlation coefficient values (R >= 0.9987) and RSD values (<or=4.2%) of the calibration curves were highly satisfactory using classical quantification. However, digital evaluation of the plate image was also used for quantification, which resulted in RSD values of the calibration curves of mostly <or=3.0%, except for two <or=6.0%. The method was applied for the analysis of some energy drinks and bakery ink formulations, directly applied after dilution. By recording of absorbance spectra in the visible range, the identities of the dyes found in the samples were ascertained by comparison with the respective standard bands (correlation coefficients >or= 0.9996). If necessary for confirmation, online mass spectra were recorded within a minute.