The export competitiveness of three major fruit crops of the Philippines were studied using the domestic resource cost (DRC) method. The DRC estimates were supplemented with perspectives of experts and stakeholders on the impacts of the ASEAN Economic Community (AEC). Trade statistics showed increased trade for these crops among ASEAN members. DRC values also confirmed that domestic production of banana, mango, and pineapple were cost competitive. Sensitivity analysis revealed that raising productivity helps ensure that the competitiveness of these export crops will continue. Furthermore, key informant interviews cited that there is a challenge for domestic production to meet the volume and high quality demanded by export markets. Thus, PCAARRD’s Industry Strategic S&T Plans (ISPs) which target increased yields offer a good starting point in sustaining export competitiveness. Lastly, the country’s potential to serve as a processing and high value-added production hub should be explored as has been shared by experts and industry feedback.