Analisis Kelayakan Pengembangan Usaha Peternakan Ayam Ras Petelur Senopati Farm di Kabupaten Lampung Selatan | Feasibility Analysis of Layer Chicken Farming Business Development at Senopati Farm in South Lampung Regency

Usaha peternakan ayam ras petelur semakin berkembang ditunjukkan dengan meningkatnya populasi ayam ras petelur. Kebutuhan telur ayam ras di masyarakat semakin meningkat ditandai dengan adanya peningkatan konsumsi rata-rata per kapita per bulan. Senopati Farm, salah satu usaha peternakan ayam ras petelur yang berada di Lampung Selatan, ingin mengembangkan usahanya dengan menambah populasi sebanyak 3.888 ekor. Untuk itu diperlukan investasi yang nilainya besar, dan perlu dianalisis kelayakan pengembangannya. Analisis mencakup aspek non finansial dan aspek finansial. Aspek non finansial terdiri atas aspek pasar, aspek teknis, aspek manajemen dan hukum, aspek sosial, ekonomi, dan budaya, serta aspek lingkungan. Dari hasil analisis aspek non finansial pengembangan usaha Senopati Farm layak untuk dijalankan. Dari hasil analisis aspek finansial pun, menunjukkan bahwa pengembangan usaha Senopati Farm layak dijalankan dengan nilai NPV Rp862.931.768,00, Net B/C 5,671, IRR 216%, dan PP 6 tahun 8 bulan. Pada analisis switching value, kelayakan pengembangan usaha lebih sensitif terhadap peningkatan harga pakan dibandingkan dengan penurunan produksi.

The layer chicken farming business in South Lampung is increasingly developing. This is shown by the increasing population of layer chicken. The need for eggs in society is increasing, marked by an increase in average consumption per capita per month. Senopati Farm, one of the layer chicken farming businesses in South Lampung Regency, plans to expand its business by increasing the chicken population by 3,888 chickens. This requires a large investment. Before deciding on this investment, it is necessary to analyze the feasibility of business development. Analysis includes non-financial aspects and financial aspects. Non-financial aspects consist of market aspects, technical aspects, management and legal aspects, social, economic, and cultural aspects, and environmental aspect. From point of view the results of non-financial aspects analysis, Senopati Farm business development is feasible. From the results of the financial aspect analysis, it shows that developing the Senopati Farm business is feasible with NPV value IDR 862.931.768,00, Net B/C 5,671, IRR 216%, and PP 6 years 8 months. In the switching value analysis, the feasibility of business development is more sensitive to increases in feed prices compared to decreases in production.